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I can see what it's meant to do - as there is no Lidocaine in this, it uses a menthol oil/lube to give a minty tingle to the knobular region. This does have some effect in reducing hypersensitivity but, in my case, not much.
It wears off about 10 mins after applying too.
On the plus side, your Johnson will smell (and, I'm sure taste - but I didn't get that far..) minty fresh, and it does "add suppleness and freshness" like it claims.
I'll not be buying it again until I can get my trigger-happy todger under control with another product from here.